Vertical of the Year
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Natalie Gergely
Developed in the Incubator. Won Best Script and Best Edit at the 2026 VERTIES. Natalie received the Visionary Pen award.
For Writers
Isabel’s mission is to help writers get produced.
Isabel was the first person in the world to offer a masterclass in vertical screenwriting. Her Incubator alumni now write for the platforms.
48%
The Incubator, in numbers
Development program
An intensive development program, from concept and logline to an outline of the first 10 episodes. With Isabel’s notes, writers begin those episodes during the week, then outline the rest of the series.
Two weeks later: writers submit their 10-episode sample and receive Isabel’s notes.
Includes multiple rounds of notes, lifetime access to replays, an alumni group and personal introductions to people hiring in verticals.
Explore the Incubator →Incubator alumni
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Vertical of the Year
Natalie Gergely
Developed in the Incubator. Won Best Script and Best Edit at the 2026 VERTIES. Natalie received the Visionary Pen award.
Produced
Octavia McKenzie
Produced by Onset Octopus and available on ReelShort. Octavia was also hired to write a romance micro series for EverBrite Studios.
Produced + hired
Nicole Jones-Dion
Produced with Kevin Hart’s Hartbeat. Reached #4 in aTwist’s Top 5. Nicole was also hired as a staff writer on FOX’s The Interrogator.
Produced + hired
Alison Bonn
Wrote Love Score, produced by Embr and streaming on MyDrama. Also a member of the 2026 DramaBox Writing Pool.
Premiered
Luis Calvo Ramos
Premiered with Inkitt’s Ironblood team.
Produced
Seriina Covarrubias
Her series reached 1.2 million views in one week on TikTok and Pine Drama.
Proof of concept
Asmaa Jamil
Ten episodes were produced as a proof of concept.

Produced
Natalie Gergely
Her produced series on DramaBox.

Revisions
Natalie Gergely
Natalie handled revisions on SuperFan, The All-American Rejects’ microdrama series on CandyJar.
Hired
Suzanne Riley Moneymaker
Staff writer at Crazy Maple Studios. A haunted comedy vertical series is also in development.

Hired
Seriina Covarrubias
Senior Staff Writer at DramaWave and vertical microdrama director at FUEGO Shorts.
Hired
Bianca Santos Mendes
Hired to write historical romance for Inkitt’s CandyJar app.


Hired
Lisa Steadman
Hired to write an original VIGLOO series. Vertical writer for Stoked Brothers Media and localization editor for NetShort.
Hired
Aletta Cooke
Localizing vertical microdramas for Crazy Maple Studio.
Hired + developing
Eileen Alden
Hired to develop original vertical series. Queens of the Beach is in development with producer Jose Mateo Prado.
Hired
Victor Ho
Hired by Embr Entertainment to develop original vertical series.
Hired
Sarah Teres
Hired by Embr Entertainment to develop original vertical series.
Lifetime access to replays, an alumni group and personal introductions to people hiring in verticals.
Alumni have written for
Some alumni are now staff writers.
Classes and coaching
Isabel’s classes and coaching support writers at every stage, from a first idea to the next career move.
Vertical, Christmas movies, and How to Sell Your Script Without a Rep.
See the masterclassesHow to break into the industry with a vertical, or with a Christmas movie.
Watch free nowPrivate sessions on your script, your career and your next move.
Book a sessionConsulting & Speaking
Isabel offers one-on-one guidance for projects, pitches and creative direction.
Speaking enquiries for events, residencies and podcasts.
Schedule a sessionScript development, storytelling and marketability.
Story, visual direction and market potential.
Goals, networking and practical next steps.
Strengths, values and a distinctive creative voice.
Isabel’s book
Isabel Dréan’s guide brings her approach to the page.
Discover the bookCollaborations, teaching & appearances

Romantic Comedy Screenwriter · Director · Producer
Five movies produced in 18 months. Four #1 vertical series.
Isabel Dréan is a Canadian screenwriter, director and producer based in Los Angeles. She writes romantic comedies, for features and for vertical, and is one of the leading voices in microdrama. Her series The Summer I Turned My Sexiest was called a breakthrough by The New York Times Magazine.
The business of the swoon
As featured in
A breakthrough.
The New York Times Magazine on The Summer I Turned My Sexiest — October 2026 microdramas feature.
Platforms & collaborators
Film & TV credits
Vertical series
Movies — five produced in 18 months
In development
Alongside the slate: market-ready scripts and open assignments — romantic comedy, holiday and destination specs — polished, produced-minded, and ready to move.
The book
Write fast. Hook hard. Get watched.
#1 Amazon BestsellerPress & speaking
For writers
An intensive program that takes a raw concept to a produced-ready vertical series.
Live and on-demand craft sessions on structure, hooks and the business of the swoon.
Direct notes on your script, slate or vertical pilot — built around getting you made.
A community of 1,000+ creatives writing, pitching and getting produced together.
Contact
Heroes & Villains Entertainment
Christine Coggins · Devon Byers · Krista Sipp
Industry notes, new work, and speaking dates — straight to your inbox.